For Andrea Almeida's New Era launch, expressive knitwear became the focus of a campaign shaped by direct light, movement and close attention to texture.

The campaign image and its social feed connected portraits with interiors, objects and visual references, creating rhythm and continuity around the collection.

Andrea Almeida

I AM LAB, 2022

Campaign Image & Social Feed Direction: Lucas Coimbra

Scope: New Era Campaign, Feed Direction & Digital Content

Andrea Almeida New Era campaign with a blonde model wearing a gold fringed knit look
Blonde model in a silver fringed knit look under direct studio light
Blonde model wearing a long gold fringed dress
Andrea Almeida New Era social feed mixing campaign photography with interiors, objects and visual referencesAndrea Almeida New Era social feed continuing the campaign's editorial image sequence
Blonde model in a colourful fringed knit look in motion
Blonde model in a white fringed knit cape and black hat