Carolina Neves called for a rebrand that refined rather than replaced what the jewelry brand had already built. The existing wordmark was carefully resolved, while a new palette, packaging system and image direction gave the identity a sharper, more contemporary presence.

Designed to feel chic, modern and authentic, the system extends across jewelry cases, shopping bags, tissue paper, print and digital applications. The Linea collection brought this language into campaign stills and a complete product catalogue, creating a coherent world around the jewelry.