Casa Salga is a seven-room boutique hotel located by the sea in Ilhabela, Brazil. Part of the Vila Salga property, the hotel needed an identity that could express a quieter and more personal experience of the place.
Lucas Coimbra developed the identity within Vila Salga's existing visual universe. The original fish symbol remained as a connection to the property, while a custom handwritten signature gave the hotel its own voice. The system extended across guest materials, editorial pieces and digital communication.
A personal signature
Memory, redrawn.
The word Casa was assembled from individual letterforms found in handwritten notes by the owner's mother. Lucas traced, combined and refined these fragments into a new signature, placing a personal family memory at the center of the identity.
Image direction
Natural light, tactile materials and unhurried moments frame the experience of staying by the sea.
